SS · 26 / Vol. 04 · Hopeful

Some feelings
don't have words.

so we made them wearable.

Shop the Drop → Read the story
29+ Stories on tees
1,200+ Worn worldwide
20% To rescue dogs
Handle With Care Featured Handle With Care Rs. 1,000.00 →
FIG. 01 / TENDER Photographed in Bangalore

MANIFESTO · 001

Most clothing is about how you look.
We make ours about how you feel.

Each design starts with an emotion that's hard to name (quiet, hopeful, tender, underground) and ends with a piece you can put on when you don't have the words.

SHOP BY FEELING · 08 MOODS

Pick the feeling.
The piece will follow.

All feelings →
01 / 6 pieces
Bold Say it out loud.
02 / 4 pieces
Quiet Less noise. More you.
03 / 5 pieces
Tender Handle gently.
04 / 7 pieces
Hopeful Going anyway.
05 / 3 pieces
Underground Knew before they did.
06 / 5 pieces
Introspective The thoughts you keep behind your eyes.
07 / 2 pieces
Playful Not serious about being serious.
08 / 3 pieces
Compassionate For the helpers.

ESSENTIALS · 03 STORIES

Three pieces. Three quiet truths.

View all →
MinimalismIn stock
FIG. 01 · T SHIRT Rs. 1,700.00

Minimalism

Less noise. More meaning.
Do your own thingIn stock
FIG. 02 · T SHIRT Rs. 1,700.00

Do your own thing

Your rules. Your story.
Through the lensesIn stock
FIG. 03 · T SHIRT Rs. 1,700.00

Through the lenses

The world through your frame.
20%

OUR CAUSE · PAWSOME

Every tee feeds
a stray.

20% of every order goes to The Pawsome People Project, rehoming and feeding street dogs in Coimbatore. So far you've helped fund 3,400+ meals.

Read about Pawsome →
JHONNY
APPU
BATA
BROWNIE
FUDGE
RAMBO

500+ REVIEWS · ★ 4.9

Nobody describes it
better than they do.

"

Ordered the tank. Got it. Wore it three days in a row. Then bought two more. The fabric does what good fabric does: disappears.

— Shreyas R. · Mumbai ★★★★★
"

I bought it for the design. I keep wearing it for how it fits. The print hasn't cracked once after 30+ washes. Worth twice the price.

— Amogha K. · Bangalore ★★★★★
"

The seed-paper thank-you card made me cry a little. The tee made my friend ask where I got it. Both reactions correct.

— Kirtishree D. · Pune ★★★★★