SS · 26 / Vol. 04 — Hopeful

Some feelings
don't have words.

— so we made them wearable.

Shop the Drop → Read the story
29+ Stories on tees
1,200+ Worn worldwide
20% To rescue dogs
Handle With Care Featured Handle With Care Rs. 1,000.00 →
FIG. 01 / TENDER Photographed in Bangalore

MANIFESTO · 001

Most clothing is about how you look.
We make ours about how you feel.

Each design starts with an emotion that's hard to name — quiet, hopeful, tender, underground — and ends with a piece you can put on when you don't have the words.

SHOP BY FEELING — 08 MOODS

Pick the feeling.
The piece will follow.

All feelings →
01 / 6 pieces
Bold Say it out loud.
02 / 4 pieces
Quiet Less noise. More you.
03 / 5 pieces
Tender Handle gently.
04 / 7 pieces
Hopeful Going anyway.
05 / 3 pieces
Underground Knew before they did.
06 / 5 pieces
Introspective The thoughts you keep behind your eyes.
07 / 2 pieces
Playful Not serious about being serious.
08 / 3 pieces
Compassionate For the helpers.

ESSENTIALS · 03 STORIES

Three pieces. Three quiet truths.

View all →
MinimalismIn stock
FIG. 01 · T SHIRT Rs. 1,700.00

Minimalism

Less noise. More meaning.
Do your own thingIn stock
FIG. 02 · T SHIRT Rs. 1,700.00

Do your own thing

Your rules. Your story.
Through the lensesIn stock
FIG. 03 · T SHIRT Rs. 1,700.00

Through the lenses

The world through your frame.
20%

OUR CAUSE — PAWSOME

Every tee feeds
a stray.

20% of every order goes to The Pawsome People Project — rehoming and feeding street dogs in Coimbatore. So far you've helped fund 3,400+ meals.

Read about Pawsome →
JHONNY
APPU
BATA
BROWNIE
FUDGE
RAMBO

500+ REVIEWS · ★ 4.9

Nobody describes it
better than they do.

"

Ordered the tank. Got it. Wore it three days in a row. Then bought two more. The fabric does what good fabric does — disappears.

— Shreyas R. · Mumbai ★★★★★
"

I bought it for the design. I keep wearing it for how it fits. The print hasn't cracked once after 30+ washes. Worth twice the price.

— Amogha K. · Bangalore ★★★★★
"

The seed-paper thank-you card made me cry a little. The tee made my friend ask where I got it. Both reactions correct.

— Kirtishree D. · Pune ★★★★★